
Traditional classifieds and marketplaces suffer from a 'needle in a haystack' problem. Buyers struggle with rigid keyword searches that return irrelevant results if they don't guess the exact phrasing. Sellers, on the other hand, fight for visibility in a flooded feed. The result was a disjointed experience: endless scrolling, missed connections, and communication that felt clunky and disconnected from the discovery process.
We built Pesetero to bring the marketplace into the AI era. At its core is a Semantic Search engine that understands context, not just keywords. You can search for 'a vintage lamp for a mid-century desk,' and our AI finds the visual and textual matches instantly. We paired this discovery engine with a social-first layer—real-time messaging, instant likes, and smart notifications—creating a fluid ecosystem where finding, negotiating, and buying happens in one seamless flow.