Introduction

Goodni is a mobile application designed to transform how residents and visitors discover local restaurants, events, and unique places. With a user-centered approach and agile methodology, Goodni creates seamless experiences that not only meet functional needs but also bring genuine satisfaction. Below, we showcase our approach to creating Goodni:

Discovery and Research

To ensure Goodni delivers value, we started with comprehensive research to understand our users' behaviors, preferences, and challenges.

  • Official data acquisition: Using reliable and verified sources to collect actionable data.
  • Insight analysis: Delving into user trends and patterns to detect pain points and opportunities.
  • Questionnaires: Getting direct feedback from our target audience to better understand their needs.
  • Methodological approach: Structuring all findings within a framework aligned with our main objectives.

User-Centered Process

At the heart of Goodni's development is our commitment to the user. Every decision was based on their expectations and preferences.

  • We prioritized empathy, ensuring each functionality solved real user problems.
  • We implemented iterative feedback loops that allowed us to quickly adjust to their needs.

Key Design Principles

Goodni's design is based on the following pillars:

  • Simplicity: Intuitive navigation without complications.
  • Functionality: Features that address practical needs.
  • Engagement: Visually attractive interfaces that invite exploration.

Prototyping and Iteration

We adopted an agile prototyping approach, constantly refining the application based on user responses and impressions.

  • We created interactive prototypes to validate ideas in early stages.
  • We conducted multiple iteration cycles, polishing both functionality and aesthetics.

UI Refinements and Personalization

Goodni is designed to connect with each user, offering personalization elements that enhance their experience.

  • A clean interface adaptable to different devices.
  • Personalized recommendations based on user interests, providing greater relevance.

Usability Testing and Optimization

To ensure Goodni provides a frictionless experience, comprehensive usability tests were conducted.

  • Areas for improvement were identified and corrected through real user testing.
  • We improved performance and interaction quality, ensuring speed and reliability.

The Result

Goodni is more than an application; it's a reliable companion for discovering the best experiences no matter where you are.

  • Users can access authentic recommendations about restaurants, events, and places to visit.
  • Our agile and user-centered process resulted in an application that feels personal, intuitive, and indispensable.
  • Goodni goes beyond covering functional needs, providing moments of satisfaction and enjoyment with each use.

Quantified Results

18% lift in monthly user engagement

12% growth in projected LTV

Publication Date

December 9, 2024

Category

Professional

Table of Contents

  • Introduction
  • Discovery and Research
  • User-Centered Process
  • Key Design Principles
  • Prototyping and Iteration
  • UI Refinements and Personalization
  • Usability Testing and Optimization
  • The Result

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