A family of identities
Gaither Hub. One brand, more possibilities.
The work extends beyond the main logo: Market Barometer, Metricus, and the Gaither × Enalca AI collaboration. Each has its own visual expression within the wider Gaither ecosystem.
Branding by Enalca · Puerto Rico
A brand that feels like you.
From the first logo sketch to the details your customers see. We build a visual identity your business can make its own.
A selection of client work and Enalca products. Each identity has its own story.
Selected work
The thinking behind the mark.
Real proposals, color studies, and applications from our design work. Exploratory concepts are labeled so you can see the process as well as the identity in use.
Unify
Care & case management
Identity exploration
A connected letterform, tested as a wordmark and an app icon. The exploration compares gradients, monochrome versions, and a family of supporting colors.
Nemus AI
AI & productivity
Color system
A brand needs to work inside the product, too. Nemus studies the relationship between its AI emblem and a sequence of light-to-dark interface colors.
Pesetero
Puerto Rico marketplace
Symbol & wordmark exploration
Coin-inspired symbols, letter-based alternatives, and combinations of symbol and name. The boards show how the identity was tested across color and contrast.
AGORA PR
Public information & AI
Identity in the product
A colorful circular mark gives AGORA a recognizable point of entry. In the product, it sits alongside a restrained interface for researching public contracts.
Work+
Workforce management
Identity in the product
A compact mark designed to live alongside everyday work. The product presentation connects the Work+ identity with time tracking and team operations.
Praetor
Financial software
Early logo concept
A shield and helmet direction explored for a financial product. The presentation tests a pale violet treatment and a white version on navy.
Community & technology
PR AI Community
A sculptural AI emblem, a clear wordmark, and vivid blue with red and sky-blue accents. The identity gives Puerto Rico's AI community a recognizable visual signature.
Symbol, wordmark & color
These projects include work beyond the essentials package. Product design, websites, mascots, and extended brand systems are scoped separately.
The identity essentials
A clear start for your brand.
$1,200 USD
One-time project · One brand · Defined scope
Send your brief. We confirm the scope, schedule, and payment terms before work begins.
- A clear direction
- A brief covering your business, audience, and visual references.
- Two initial concepts
- Two logo directions to compare. We develop one selected direction.
- Two rounds of revisions
- Focused refinements to the selected concept.
- Your visual essentials
- Primary logo, alternate lockup, symbol, color palette, and typography recommendations.
- Files you can use
- SVG, PNG, and PDF exports, plus the editable Figma file.
- A concise brand guide
- Logo usage, colors, and type in one practical reference.
Already have a name? This package is for you. Naming, copywriting, websites, app design, animation, and paid font licenses are not included.
Working together
Room to explore. A clear way forward.
- 01
Understand
We start with your business, your audience, and where the identity needs to work.
- 02
Explore
We present two directions and explain the choices behind each one.
- 03
Refine
We develop the selected direction through two rounds of feedback.
- 04
Deliver
You receive organized files and a guide your team can use.
Your next chapter
Let's give your business a face.
Tell us what you are building. We will help you define the right visual starting point.
Need the product behind the brand, too? Explore software development